.svg)
The Global Success of Rich Media Ads
The Global Success of Rich Media Ads
Although Rich Media ads are commonly associated with mobile games and in-app rewards, this ad format has become a potent tool for online publishers. Allowing them to diversify revenue streams beyond traditional display or video ad formats, the Rich Media format ensures increased monthly monetization by up to 50%.
To help you better understand the impact, we at Vidverto have provided the key metrics.
Win-win Deal for Publishers and Users
Rich Media Ads by Vidverto is an ad format inspired by Google that offers interactive and visually captivating content with a reward for watching, such as premium content. Meanwhile, advertisers can convey their brand message in a more impactful and creative manner, leading to an engaging user experience, higher Cost Per Mile (CPM), and revenue.
Success Cases
Romanian publishers’ success cases demonstrate its monetization potential. After implementation, their overall site revenue grew by 40%, establishing Rich Media Ads as a substantial secondary income source.
The success of Rich Media Ads extends beyond Romania. Publishers worldwide have reported significant growths in overall website revenue and Cost Per Mile (CPM) after implementing these ads, compared to traditional ad campaigns with inRead or sticky:
- In France, daily revenue ranged from $70 to $100, outperforming video ads, which yielded 2.5 times less.
- Slovenia and Greece also reported significant shifts, with a 65 – 68% increase in Slovenia and 178% in Greece.
- In Ukraine, publishers saw a 70% growth in revenue, with CPMs being 3.5 times higher on average.
- Meanwhile, in Africa, publishers who integrated Rich Media Ads into their ad strategy gained approximately two times more revenue.
These success cases underscore the power of Rich Media Ads in the digital advertising landscape. With their ability to capture users and boost overall site monetization, Rich Media Ads are a potent tool for online publishers.
At Vidverto, we are ready to help with seamless integration for optimal monetization growth.
