Navigating the Rising Tide of Video Advertising in Vietnam: Insights for Publishers

In Vietnam, video advertisements are experiencing a surge in popularity, presenting challenges for publishers who may be new to this dynamic format. Our experience has shown that to thrive in this evolving landscape of digital advertising in Vietnam, it’s crucial to consider several critical aspects for successful operations in this market:

1. Finding Reliable Business Partners

Publishers may face challenges when selecting reliable partners for their video ad campaigns and optimizing their website speed for seamless ad integration. Expanding the search beyond Vietnam can be a smart solution, as  numerous global advertising companies possess extensive experience in implementing and optimizing video advertising campaigns. Seek out partnerships with global experts to enhance your capabilities.

2. Balancing Video and Banner Formats

While video ads can enhance revenue, they can also impact website performance and user experience. Striking the right balance between video and banner formats is essential. This balance minimizes the impact on page speed without compromising the effectiveness of your online advertising campaigns. Optimizing the website space plays a vital role in achieving this balance.

3. Analyzing Key Performance Indicators (KPIs)

Tracking KPIs is challenging due to unreliable external analytics on some platforms. Collaborating with partners equipped with robust analytics tools can help identify and monitor the necessary metrics, facilitating successful monetization. 

4. Addressing Hidden Issues

Concealed advertisements are prevalent on mobile devices, leading to poor visibility and diminished impact. To overcome this challenge, optimize your website structure and strategically place ad units in “smart” positions. This approach ensures maximum visibility and engagement, enhancing the effectiveness of your ads in the competitive Vietnamese digital advertising landscape.

In light of these factors, Vietnamese publishers should prioritize selecting experienced partners and gaining a deeper understanding of the intricacies of advertising. To support this endeavor, Vidverto has partnered with local manager Tien.

“We are continuously exploring innovative ways to educate our publishers, enhancing their understanding of ad formats and Vidverto’s product offerings. Stay tuned for future updates and announcements regarding upcoming webinars and educational programs.”— Tanya Salata, Head of Video Buying

Vidverto recognizes the immense growth potential in the Vietnam region and remains steadfast in our commitment to understanding and addressing the unique needs of digital publishers in Vietnam. We are dedicated to nurturing strong partnerships, providing tailored solutions, and fostering the growth of the industry as a whole. Through strategic expansion, local collaborations, and customized approaches, we aim to solidify our position and capitalize on the abundant opportunities that the Vietnamese market offers, all while putting publishers’ needs in Vietnam at the forefront of our mission.