Digital advertising has become an essential part of the digital landscape, but with growth comes an increased focus on data privacy and transparency.

At Vidverto, we’re committed to promoting ethical and responsible practices. We’re glad to announce our partnership with the Interactive Advertising Bureau (IAB) Ukraine and participation in the IAB Transparency and Consent Framework (TCF). This commitment benefits us and the entire digital advertising industry in Ukraine and beyond. 

Empowering Digital Advertising with Industry Insights and Best Practices

Vidverto became an official partner with the Interactive Advertising Bureau (IAB) Ukraine, which is significant for the digital advertising industry in Ukraine and beyond. As members, we now access the most current industry insights, research, and best practices, empowering our services and the users’ experience.

The IAB is an international organization committed to establishing and promoting industry standards for digital advertising. It also provides a forum for members to exchange ideas on common issues and share recommendations. Being a member is a significant endorsement that we are promoting the growth and development of the industry.

Improving Digital Advertising Transparency and User Privacy

In addition to gaining access to the most effective approaches and methods, Vidverto has joined the IAB Transparency and Consent Framework (TCF). This framework is vital to establish a common language for digital advertising transparency and consent across Europe, demonstrating our compliance with the General Data Protection Regulation (GDPR) and ePrivacy Directive.

Our IAB membership and participation in the TCF reflect our commitment to promoting ethical and responsible digital advertising practices. So, Vidverto is positioned to offer publishers a high-quality service that adheres to industry standards and recommended approaches.

Overall, Vidverto’s partnership with the IAB and participation in the TCF are significant developments for us and the digital advertising industry. By gaining access to this knowledge latest and committing to transparency and consent in digital advertising, we show dedication to providing superior service to its publisher.

If you are a publisher and want to empower your users’ experience, don’t hesitate to contact us!