Launching digital ad campaigns requires advertisers to juggle many things at once, such as performance, brand safety, and monetization, on a large scale. As a certified Google partner, we have developed a demand-side platform (Vidverto DSP). With built-in AI, real-time bidding, and data-led targeting, our DSP helps brands to reach the right audiences faster, smarter, and more efficiently. 

Processing over 300 million impressions weekly in the Greek market alone, our platform delivers comprehensive programmatic advertising capabilities that enable advertisers to reach their target audiences effectively across multiple channels and formats. 

Premium Ad Inventory Access and Advanced Targeting

Vidverto DSP is an advanced programmatic ad platform offering broad inventory coverage alongside audience segmentation features. We foster display, video, audio, mobile, and rich media ads monetization through direct connections with TOP global publishers, Private Marketplace (PMP), and Direct deals. Through our multi-channel approach, advertisers can effectively reach their audiences across mobile web and in-app, Audio, Display, Video, Social, and Connected TV (CTV) platforms.

Vidverto offers advanced targeting capabilities to deliver relevance at scale: 

• Geographic Coverage: Includes over 243 countries and more than 14,000 cities.

For a network of medical clinics, we implemented precise location-based targeting in 5 cities with 16 locations by analyzing their exact geography.

• Cross-Device Tracking: Capability to monitor users on desktop, mobile, and tablet devices.
• Audience Engagement: Measuring interaction and participation through various metrics such as time spent on the website and its pages.

Metro, a major retailer, partnered with Vidverto DSP to enhance its digital advertising through audience segmentation, with a particular focus on alcohol advertising compliance and other relevant regulations. By analyzing customer database and shopping cart data, we implemented personalized targeting that delivered customized offers based on individual shopping behavior.

• Technical Targeting: Browser-specific and IP-level targeting with built-in bot protection.

Our advanced targeting approach focuses on connecting advertisers and brands with the right audience at the right time, achieving high ROI.

Brand Safety and Protection 

Vidverto DSP is fully compliant with IAB standards and ads.txt protocols. We implement real-time fraud detection and continuous traffic validation to safeguard media quality. Our integrations with GeoEdge and The Media Trust add an extra protection in the form of advanced content monitoring, ad security screening, and proactive enforcement against policy violations.

Transparent Reporting and Analytics

Meanwhile, advertisers can access real-time performance metrics, including domain distribution, frequency metrics, day- and hour-level analytics, geographical details, platform-specific data, audience insights, and source tracking.

Dedicated Support and Managed Services

Our partners benefit from personalised support with ad campaign setup and billing, as well as direct access to our knowledge base and live training webinars. In-platform assistance, including tooltips and detailed guides, helps advertisers maximize their campaign potential.

Why Choose Vidverto DSP?

Advertisers partnering with Vidverto DSP benefit from:

• Increased ROI: Through AI-driven campaign optimization.
• Total Transparency: Full visibility into planning, purchasing, and reporting.
• Premium Inventory Access: Direct relationships with top publishers and agencies.
• Diverse Ad Formats: Traditional and in-house formats designed for maximum engagement.
• Data Utilization: Integrated Data Management Platform (DMP) for precise audience targeting.

Take Your Digital Advertising to the Next Level

Ready to drive your digital advertising strategy? Vidverto DSP provides the resources, technology, and assistance necessary for achieving high campaign results. Contact us at hello@vidverto.io to learn how our programmatic solutions can deliver relevant ad impressions to audiences through automated steps, in less than a second.