Achieving effective ad placement while maintaining a seamless user experience is a constant challenge for advertisers and publishers. At Vidverto, we understand that successful monetization hinges on delivering ads that capture attention while natively integrating with the content users are already engaged with. This is where our inRead and Sticky formats come into play, providing a strategic advantage for all parties involved.

Understanding inRead and Sticky Ad Formats

inRead unit ensures that advertisements are natively placed within website content, typically within articles. Aligned with the context, this format increases engagement as users are less likely to find it annoying.

At Vidverto, we offer both premium and non-premium formats to meet different needs:

• inRead Premium: When the ad server successfully fills this unit, an advertisement displays alongside the main video, ensuring that both the ad and video are played. If the ad server cannot fill a premium inRead unit, it doesn’t go on passback, and the main video continues to play without interruption.
• inRead Non-Premium: For these, successful ad server fill results in both the advertisement and the main video being played. However, if the ad unit is unfilled, it is displayed without playing the main video. Thus, the unit may go on passback, offering alternative ad opportunities.

When combined with a Sticky unit, the advertising strategy becomes even more robust. Commonly placed at the top or bottom of the screen, Sticky ads ensure constant visibility without disrupting the browsing experience. This persistent presence allows advertisements to stay in view without intrusive and encourages user interaction through elements like call-to-action buttons and rich media features.

Sticky units come in both premium and non-premium formats, each with distinct behaviors based on ad server fills:

• Sticky Premium: When the ad server successfully fills this unit, an advertisement is played within content as an inRead ad and transitions to the chosen area (e.g., top or center) when the unit isn’t viewable.
  If the ad server cannot fill a premium Sticky unit, it still displays, and the main video continues to play. Hence, the ad unit doesn’t go on passback, ensuring the primary content remains uninterrupted.
• Sticky Non-Premium: Similar to premium formats, when this unit is filled. However, the ad unit doesn’t display if it isn’t and may go on passback.

The combination of inRead and Sticky formats creates a win-win scenario for both publishers and advertisers. Publishers benefit from enhanced monetization due to the versatile placement and increased viewability these formats offer. At the same time, advertisers gain from the strategic placement and persistent visibility of their ads, leading to higher engagement.

Case study: boost revenue in the French market

This case study explores the campaign success as a result of switching to a combination of inRead and Sticky formats from the traditional inRead Premium ad unit on four French websites affiliated with the same ad network:

• Enquete-Debat.fr is a prominent French news platform known for its in-depth articles and comprehensive analysis.
• A leading financial news website, MaBourse.fr, that provide real-time updates, analysis, and insights into the stock market.
• The digital platform associated with La Cipav, France’s primary retirement fund managing mandatory pension and welfare schemes for over 400 professions, cipav-retraite.fr, is a crucial resource for independent professionals.
• l-echo-des-seniors.fr is a prominent online platform that provides the senior community with insightful content, such as health, lifestyle, retirement planning, and leisure activities.

For the 10-month partnership, Enquete-Debat.fr and MaBourse.fr increase their revenue by 50%. MaBourse.fr particularly benefited from tripling the advertising opportunities, greatly expanding their monetization potential. Additionally, cipav-retraite.fr and l-echo-des-seniors.fr have doubled their income within just 1 month. 

Facilitating higher visibility and increased user interaction, the combination of inRead and Sticky ad formats is more profitable for publishers in the long term. While the Cost Per Mile (CMP) and Fill Rate were slightly lower than InRead’s standalone metrics, substantial revenue growth compensated for these differences.

In conclusion

By leveraging the complementary strengths of InRead and Sticky ad units, Vidverto empowers publishers to optimize their strategies while ensuring that advertisers achieve their marketing goals. This approach not only maximizes revenue but also keeps the website easy to use, fostering a positive environment for both content creators and advertisers.

Ready to advance your ad campaign? Partner with Vidverto to seamlessly integrate InRead and Sticky formats into your website. Our team provides constant support, comprehensive reporting, and ongoing opportunities for campaign optimization. 

Contact us for more information on how Vidverto can help you optimize your ad strategies and boost your revenue.