Thanks to rising internet penetration rates and a surging demand for online media content, France has solidified its position among Europe’s leading digital ad markets. In 2021, it ranked just behind the UK and Germany, and projections indicate that France will lead Western Europe in digital ad spending growth by 2024.

As an experienced player in the adtech field, Vidverto announces the strategic expansion into the dynamic French market under the leadership of our regional manager based in Paris, Kate Pylypenko. With an extensive background in media buying and programmatic advertising, she brings a wealth of expertise to drive Vidverto’s growth and industry prominence.

Navigating Challenges, Seizing Opportunities

Delving into the research, we discover crucial elements for fostering growth in the French digital advertising landscape:

1. Elevated Interest: Evident is a notable surge in engagement, especially in digital advertising using video content. This trend emphasizes the increasing demand for immersive and captivating ad strategies.
2. Anticipated Growth: Projections indicate a robust expected growth rate of approximately 5.5% in the French market. By the close of 2023, the expansion will reach about 9 billion euros, providing significant capitalization opportunities.
3. Impactful Influence of Key Events: The preparations for the 2024 Olympics in Paris have a major impact on market dynamics. These major events not only capture global attention but also create a platform for publishers to monetize their content.

Differentiation Strategies

Acknowledging the competitiveness and local specificities of the French-speaking region, Vidverto strategically positions itself as a beacon of innovation:

1. Precision Framework: Our distinctive approach emphasizes accuracy, including detailed request calculations. Harmonizing seamlessly with statistics providing by Google, it forms a data-driven monetization strategy for high-value formats. This sets Vidverto apart, catering to the demand for accuracy in every campaign.
2. Technological Prowess: Integral to our strategic approach is the prioritization of fast player load times, demonstrating speed and technology. It doesn’t only meet the need for effective solutions but also establishes Vidverto as technologically adept in an environment where responsiveness is paramount.
3. Client-Centric Differentiation: Our commitment to a personalized approach is a main feature. This strategic focus on understanding and meeting the unique needs of each client enables long-lasting relationships. Combined with continuous communication, it creates a friendly interaction format, elevating Vidverto’s standing in the competitive realm of French digital advertising.

To empower our presence, we partner with a regional manager possessing a profound understanding of the French mindset, enhancing our ability to navigate the inherent nuances of the local landscape.

“My goal is to establish Vidverto as a major player in the French video advertising market and sign contracts with key partners by the summer of 2024. We’ve recently signed partnership agreements with high-traffic websites like EconomieMatin, GameBlog, and Econostrum, and we’ll continue in this direction.”—  Kate Pylypenko, France Regional Manager.

If you are a French publisher eager to connect, do not hesitate to contact Kate at kate.pylypenko@vidverto.io. We are excited to have her leading our efforts in the dynamic French advertising landscape and are ready to explore collaborative opportunities with you.