We are glad to announce the launch of our brand-new display ad format – Interstitial Ads. With its innovative features and proven results, it changes how publishers monetize their websites. 

In this article, we will dive into the key values of this ad format and explain how it can significantly boost your revenue and improve ad performance.

Interstitials Engage Users and Maximize Ad Revenue

Our interstitial ad format is designed to engage users with rich, customizable, and eye-catching ads. 

These ads are naturally placed on your website, ensuring the best user experience. By displaying full-screen ad units, interstitials maximize the ad revenue potential by capturing users’ attention and offering them to close or skip the ads. This approach hits a balance between user experience and effective monetization.

Advantages of Vidverto’s Interstitial Ad Format

• Elevated viewability: Vidverto’s interstitial ads are designed to be highly visible, ensuring your ads reach maximum views. This leads to higher engagement and better results for publishers and advertisers.

• Format customization: Vidverto’s interstitials are available for mobile and desktop devices. Publishers can run the most suitable format for their audience. Additionally, this ad format provides an elegant design that easily integrates with your website, enhancing the overall user experience.

• Increased monetization and CPMs: Publishers who use our interstitial ad format can boost their revenue significantly. On average, these ads generate 30-40% more overall revenue than traditional ad sizes. 

• Access to Vidverto Premium Ad Marketplace: By leveraging our interstitial ad format, publishers can access the Vidverto Premium ad marketplace. This marketplace provides high-quality, premium demand from top advertisers, ensuring that your website showcases engaging and relevant content to the audience.

• Real-time reporting: We offer real-time revenue reporting, providing publishers valuable insights into their ad performance. With accurate and up-to-date data, you can optimize the ad strategy for maximum effectiveness.

• High CTR: One of the standout advantages of the Interstitial ad format is its ability to generate a high click-through rate (CTR). By covering the entire screen and capturing users’ attention, interstitials attract users to interact with them. It results in a higher CTR than traditional ad sizes. This way, increased engagement translates directly into higher revenue.

• Frequency capping: With interstitials, publishers can limit how frequently ads are displayed to users, preventing them from being bombarded with too many ads. By controlling it, they can find the perfect balance between monetization and maintaining the best user experience.

Don’t miss out on the chance to enhance ad performance and receive more revenue! 

Take advantage of the two interstitial demos that we provide to get a firsthand experience of their captivating nature and outstanding results. 

Mobile demo: https://vidverto.io/mobile-interstitial/ (available from Mobile Device)

Desktop demo: https://vidverto.io/desktop-interstitial/

Explore the demos and get in touch with Vidverto to start optimizing your ad strategy today and implement the revenue-boosting potential of the interstitial ad format today. If you have any questions or require further information, we are here to assist you! Feel free to contact us at hello@vidverto.io.

Digital advertising has become an essential part of the digital landscape, but with growth comes an increased focus on data privacy and transparency.

At Vidverto, we’re committed to promoting ethical and responsible practices. We’re glad to announce our partnership with the Interactive Advertising Bureau (IAB) Ukraine and participation in the IAB Transparency and Consent Framework (TCF). This commitment benefits us and the entire digital advertising industry in Ukraine and beyond. 

Empowering Digital Advertising with Industry Insights and Best Practices

Vidverto became an official partner with the Interactive Advertising Bureau (IAB) Ukraine, which is significant for the digital advertising industry in Ukraine and beyond. As members, we now access the most current industry insights, research, and best practices, empowering our services and the users’ experience.

The IAB is an international organization committed to establishing and promoting industry standards for digital advertising. It also provides a forum for members to exchange ideas on common issues and share recommendations. Being a member is a significant endorsement that we are promoting the growth and development of the industry.

Improving Digital Advertising Transparency and User Privacy

In addition to gaining access to the most effective approaches and methods, Vidverto has joined the IAB Transparency and Consent Framework (TCF). This framework is vital to establish a common language for digital advertising transparency and consent across Europe, demonstrating our compliance with the General Data Protection Regulation (GDPR) and ePrivacy Directive.

Our IAB membership and participation in the TCF reflect our commitment to promoting ethical and responsible digital advertising practices. So, Vidverto is positioned to offer publishers a high-quality service that adheres to industry standards and recommended approaches.

Overall, Vidverto’s partnership with the IAB and participation in the TCF are significant developments for us and the digital advertising industry. By gaining access to this knowledge latest and committing to transparency and consent in digital advertising, we show dedication to providing superior service to its publisher.

If you are a publisher and want to empower your users’ experience, don’t hesitate to contact us!