While some websites earn a modest few hundred rupees monthly, others boast incomes of several lakhs or more. The key to earning substantial money from your website is to consistently create and promote high-quality content, optimize your website for search engines, and choose monetization strategies that align with your website’s content and audience. Curious about what strategy to implement for your website’s success?
Vidverto has the answers you crave.
In this event curated exclusively for Indian publishers, you’ll acquire invaluable insights and actionable takeaways. These insights will empower you to optimize your ad revenue and effectively bolster your website’s traffic.
Key Takeaways:
Dive deep into the intricacies that impact your website’s filtration and discover savvy strategies to optimize your content and keep those filtration issues at bay.
Unlock the secrets behind Google’s rejections of your ads and website.
Gain a treasure trove of insights on how to tackle these hurdles with confidence.
Learn about the actions and practices that can lead to your website’s banishment from Google Video Ads – and most importantly, how to steer clear of these pitfalls.
Delve into the exceptional features and benefits that Vidverto’s cutting-edge technology offers. Prepare to supercharge your digital advertising efforts like never before.
Speaker: Aman Sharma, ad tech expert, and the Vidverto team member.
The future of digital advertising beckons, and Vidverto is your trusted partner on this journey. Join us at the webinar – your path to success starts here!
In the ever-competitive world of digital advertising, Vidverto is breaking new ground in India. Our strategic partnership with a native lead generator and the accomplished Chief Business Development Officer, Aman Sharma, have sparked dynamic negotiations with influential Indian websites and networks. These partnerships aren’t just game-changers; they’re the driving force behind scaling our operations in India and turbocharging publisher revenue.
Leading this charge is Anna Zubik, a seasoned media buyer from Vidverto’s Kyiv office. With her extensive background in orchestrating successful ad campaigns in the region, Anna stands as the visionary behind our flourishing partnerships in India. The collective expertise of Anna and Aman proves to be invaluable as we adeptly navigate the intricate complexities of this diverse market.
“In this region, there is intense competition from local and international players. Each strives to offer extraordinary solutions, even at their disadvantage. Most competitors focus on quantitative metrics instead of quality. In contrast, the Vidverto team possesses expert knowledge. It suggests using proven practices that yield results while avoiding negative consequences.” — Anna Zubik, the Regional Manager for India.
Decoding the Indian Publisher Landscape
During our operations in this area, we have observed specific considerations related to negotiations with local publishers and website content:
Cultural Specifics and Requirements: The unique mindset and expectations of the Indian audience demand a tailored approach when dealing with each publisher. They are accustomed to investing significant effort to achieve success, often seeking quick results. Media buyers should realize that effective monetization requires time and patience.
Multilanguage: With 22 languages spoken across India, catering to regional linguistic diversity can pose challenges, even within the natives. Therefore, it is common for websites to have at least seven translations, ensuring additional traffic and expanding monetization opportunities. The official languages are Hindi and English, enabling effective communication with publishers.
Content Quality: Despite content diversity, a significant number of websites contain material that does not meet Vidverto’s standards and Google policies. Undesirable content and materials that promote hatred are examples of such content. By filtering out undesirable content, we create a positive user experience free from hate speech or offensive material. This reinforces trust and strengthens relationships with the partners’ audiences.
Traffic Sources: Typically, large networks generate a substantial portion of organic traffic. At the same time, mid-sized and smaller sites rely on purchased traffic. Although organic traffic may represent a small portion of overall traffic, this is only sometimes the case. Our team has successfully monetized websites with organic mobile traffic. Yet, we face challenges when placing ad units on AMP pages. To maintain campaign effectiveness, it is recommended to focus on attracting more desktop traffic.
Seizing the Indian Opportunity
India, with its burgeoning websites and traffic, is a land of abundant opportunities. Our active engagement with previously untapped networks and sites allows us to establish a robust presence. With a successful track record in running ad campaigns, we’re poised to solidify our position and harness the immense potential that India offers.
At Vidverto, we’re not just observers; we’re active participants in the Indian digital revolution, shaping the future of digital advertising in this dynamic market.
Stay tuned for more updates and insights from the Vidverto team as we continue to make waves in India!
Brand Safety in the Realm of Programmatic Advertising
Brand safety refers to ensuring that a brand’s ad will not appear alongside content or context that can damage its image.
Within programmatic advertising, most ad placements are automated across various websites. It involves risks associated with displaying ads on websites with a dubious reputation or content that doesn’t match the brand’s values. Such missteps often lead to detrimental consequences, including negative perception, loss of the target audience’s trust, and financial setbacks.
Furthermore, brand safety does not stand alone but operates in tandem with two interconnected concepts vital for publishers and advertisers alike:
Brand suitability involves aligning content promotion with websites that resonate with the advertiser’s values without necessarily being contentious or harmful. It delves into the tone, audience, and messaging a company propagates.
Brand compliance concerns adhering to the regulations and legal requirements within a specific jurisdiction. This could contain local restrictions on gambling ads, platform guidelines concerning political content, or age-related constraints prohibiting the promotion of adult content or alcohol. Non-compliance with such laws primarily results in financial penalties.
Navigating the Risks of Programmatic Advertising
Here are some of the potential associated threats:
Displaying Ads on Low-Reputation Websites: Automated systems can poorly place ads on websites with a doubtful reputation, potentially damaging the brand’s image.
Contextual Mismatch: Ads may appear alongside content unrelated to the brand’s theme, causing a disconnect between the ad and its intended audience.
Bots and Fraud: Unwanted bots and fraudulent activities can manipulate programmatic advertising systems to gain illegal profits at the expense of brands.
Vidverto Role in Ensuring Brand Safety
The role of Viderto in ensuring brand safety extends beyond just the implementation of advanced technologies. We take a holistic approach to safeguarding your brand’s reputation and have implemented several approaches to ensure it:
Advanced Technology Integration: Leveraging machine learning and artificial intelligence algorithms enable us to detect and block harmful content automatically. This real-time content analysis helps prevent your ads from being displayed alongside doubtful or inappropriate material, mitigating potential damage to your brand’s image.
Customized Solutions: We understand that each brand has unique values, messaging, and target audiences. Viderto tailors its brand safety measures to align with your specific requirements. Whether you have strict guidelines for content alignment or need to adhere to industry-specific regulations, our solutions are customizable to effectively meet the brand’s needs.
Human Expertise: While technology plays a pivotal role, human expertise is equally crucial in ensuring brand safety. Viderto’s team of dedicated media buyers conducts in-depth manual assessments of content and websites. This human touch ensures your brand’s messaging harmonizes with the platform’s values and guidelines. Our experts apply their knowledge and experience to make nuanced decisions that technology alone might miss.
Proactive Monitoring and Response: Real-time ad monitoring is integral to our brand safety strategy. We continuously track the placement and performance of your ads as they are displayed. This proactive approach empowers us to promptly identify and respond to any issues or concerns that may arise. Whether it’s an unexpected context or a rash change in website reputation, we take immediate action to protect your brand’s integrity.
Data-Driven Insights: Viderto doesn’t just focus on immediate safety but also provides you with valuable data-driven insights. Our analytical capabilities allow us to gather data on ad performance, audience engagement, and brand safety incidents. This information can be used to refine your advertising strategies, ensuring not only safety but also optimal campaign effectiveness.
Continuous Improvement: Brand safety is an ongoing process, and Viderto is committed to continuous improvement. We stay updated with industry trends, emerging risks, and technological advancements. This commitment allows us to adapt and enhance our safety measures to secure your brand in an ever-evolving digital landscape.
Vidverto stands out with reliable approaches and cutting-edge technologies that assist publishers and advertisers in protecting their reputations and providing an engaging user experience. We demonstrate that brand safety is not just a concept but a tangible opportunity to ensure target audience trust that converts into higher monetization.
