Thanks to rising internet penetration rates and a surging demand for online media content, France has solidified its position among Europe’s leading digital ad markets. In 2021, it ranked just behind the UK and Germany, and projections indicate that France will lead Western Europe in digital ad spending growth by 2024.

As an experienced player in the adtech field, Vidverto announces the strategic expansion into the dynamic French market under the leadership of our regional manager based in Paris, Kate Pylypenko. With an extensive background in media buying and programmatic advertising, she brings a wealth of expertise to drive Vidverto’s growth and industry prominence.

Navigating Challenges, Seizing Opportunities

Delving into the research, we discover crucial elements for fostering growth in the French digital advertising landscape:

1. Elevated Interest: Evident is a notable surge in engagement, especially in digital advertising using video content. This trend emphasizes the increasing demand for immersive and captivating ad strategies.
2. Anticipated Growth: Projections indicate a robust expected growth rate of approximately 5.5% in the French market. By the close of 2023, the expansion will reach about 9 billion euros, providing significant capitalization opportunities.
3. Impactful Influence of Key Events: The preparations for the 2024 Olympics in Paris have a major impact on market dynamics. These major events not only capture global attention but also create a platform for publishers to monetize their content.

Differentiation Strategies

Acknowledging the competitiveness and local specificities of the French-speaking region, Vidverto strategically positions itself as a beacon of innovation:

1. Precision Framework: Our distinctive approach emphasizes accuracy, including detailed request calculations. Harmonizing seamlessly with statistics providing by Google, it forms a data-driven monetization strategy for high-value formats. This sets Vidverto apart, catering to the demand for accuracy in every campaign.
2. Technological Prowess: Integral to our strategic approach is the prioritization of fast player load times, demonstrating speed and technology. It doesn’t only meet the need for effective solutions but also establishes Vidverto as technologically adept in an environment where responsiveness is paramount.
3. Client-Centric Differentiation: Our commitment to a personalized approach is a main feature. This strategic focus on understanding and meeting the unique needs of each client enables long-lasting relationships. Combined with continuous communication, it creates a friendly interaction format, elevating Vidverto’s standing in the competitive realm of French digital advertising.

To empower our presence, we partner with a regional manager possessing a profound understanding of the French mindset, enhancing our ability to navigate the inherent nuances of the local landscape.

“My goal is to establish Vidverto as a major player in the French video advertising market and sign contracts with key partners by the summer of 2024. We’ve recently signed partnership agreements with high-traffic websites like EconomieMatin, GameBlog, and Econostrum, and we’ll continue in this direction.”—  Kate Pylypenko, France Regional Manager.

If you are a French publisher eager to connect, do not hesitate to contact Kate at kate.pylypenko@vidverto.io. We are excited to have her leading our efforts in the dynamic French advertising landscape and are ready to explore collaborative opportunities with you.

The digital landscape underwent a transformation in 2023 following Google’s announcement to phase out third-party cookies in Chrome. This shift continues to mold the digital world as we step into 2024. In this article, we aim to shed light on crucial trends in advertising technology (AdTech) that provide insights into the industry’s future direction.

As an advanced video content and monetization platform that provides enterprise-level programmatic advertising solutions, our team at Vidverto realizes how valuable AdTech solutions are in leveraging the capabilities to reach a new digital landscape. 

In this article, we aim to share what we see as the key AdTech trends for 2024. By the end, you’ll gain a comprehensive understanding of the digital landscape and discover practical ways to leverage these trends for the growth of your business.

Let’s dive in!

#1 Privacy-Friendly Targeting and Attribution

Google’s decision to phase out third-party cookies in Chrome means first-party data will take center stage. It makes advertisers apply other strategies:

1. Building trust: Offering users straightforward options for data sharing creates a trustworthy digital environment. To enhance a website’s credibility, publishers need to implement precise opt-in methods and provide comprehensive privacy policies. These elements act as navigational tools, offering a clear understanding of how users` data will be collected, utilized, and safeguarded.

2. Data enrichment: Understanding the fragmented nature of first-party data is vital in creating detailed user profiles. It involves using tools to collect and analyze data like CRM, loyalty programs, and website interactions. This collaboration enables a complete understanding of user preferences and behaviors, leading to more efficient and personalized digital strategies.
3. Contextual relevance: Creating engaging user experiences relies on a profound grasp of user behavior within the context of website content and interactions. Aligning digital strategies with the context allows brands to provide timely, relevant, and captive ads.

These strategies drive the industry towards more transparent and user-centric advertising, fostering a more trustworthy relationship between advertisers, publishers, and the intended audience.

#2 Uncovering Hidden Customer Insights with AI Technologies

The evolving digital landscape combines Artificial Intelligence (AI) and Natural Language Processing (NLP), bringing forth a powerful toolset. These innovations enable a comprehensive webpage content analysis, covering text, images, and videos, unlocking nuanced meanings and contextual insights. The result is precise targeting and user experience tailored to individual preferences.

AI’s prowess extends to dynamic campaigns, where it learns and adapts based on real-time user interactions. This capability optimizes campaign settings on-the-fly, ensuring efficient ad delivery and maximizing return on investment (ROI).

Furthermore, strategic AI usage in content optimization empowers publishers. By filling content with relevant metadata, AI helps advertisers to identify and connect with their target audience more accurately. 

#3 Bridging the Gap with Privacy-Preserving Identity Solutions

These solutions offer advertisers the collection of important insights as well as accurate and user-centric tracking:

1. Addressing the Cookieless Issue: The absence of third-party cookies presents a unique challenge – balancing effective targeting and tracking while safeguarding user privacy. Privacy-preserving identity solutions, like contextual signals, are suspended to bridge this gap. 
2. Unlocking Insights through Aggregated Data: By tapping into aggregated data points like weather, location, and trending topics, advertisers can gather significant information without delving into individual user identities. 
3. Federated Learning for Collaborative Intelligence: Embracing machine-learning techniques, such as federated learning, empowers multiple entities to refine their models using unique datasets without sharing raw data. This collaborative approach results in a harmonious collective learning dynamic without compromising the privacy of individual datasets.
4. Consent-Driven Identity Solutions: The landscape of identity solutions is shifting towards consent-driven approaches. Utilizing blockchain-based solutions or decentralized identifiers grants users control over sharing their identity information. This empowers trust in the digital ecosystem by placing consent and transparency at the forefront.

#4 Cookieless World and Revival of Contextual Advertising

The shift away from cookies doesn’t mean the end of effective advertising. Once considered outdated, contextual advertising will become a powerful strategy to connect with their target audience. It involves placing ads based on webpage content rather than tracking user behavior.

This revival not only addresses privacy concerns but also opens new opportunities for creativity in ad placement. Advertisers are predicted to create creatives that resonate with the context, boosting user engagement.

#5 CTV, Video Ads, and Digital Audio as Ad Spend Drivers

While programmatic buying remains the dominant force, expect 2024 to be the year of video and audio ad prominence. Connected TV (CTV), video ads, and digital audio will be the driving forces behind ad spending.

Consumers increasingly turn to streaming services for entertainment, leading to a surge in CTV consumption. Advertisers are capitalizing on this trend by investing in CTV advertising to reach audiences who have cut the cord on traditional TV.

Simultaneously, the popularity of video ads continues to rise, with the share of programmatically purchased video traffic expected to boom. The visual attractiveness and narrative potential of video make it a powerful medium for advertisers striving to monetize their campaigns.

Digital audio, including podcasts and music streaming platforms, is becoming a crucial player in the digital landscape. Advertisers recognize the potential of reaching intended audiences through targeted audio content, adding a new dimension to their strategies.

#6 White Label Technologies for Building AdTech Products

White-label technologies, offering customizable solutions under a brand’s name, may rise in prominence. 

These technologies offer the blank canvas to develop and brand solutions without starting from scratch. Furthermore, advertisers can leverage these platforms to build their proprietary ad technology stacks tailored to their specific needs and audiences. This empowers brands to take control of their data, personalize the user experience, and stand out in a competitive market.

White-label solutions enable advertisers to stay agile in a rapidly changing landscape, allowing them to adapt to emerging trends seamlessly. As competition strengthens, the ability to deliver customized, white-labeled AdTech products gives brands a strategic edge in delivering unique and effective solutions.

What comes next for you?

Simply making a good ad and hoping for the best is a thing of the past. The digital advertising landscape is changing fast. Now, you need to consider more factors, and experts can guide you to better results. Reach out to Vidverto for assistance in navigating this dynamic era.

As we enter 2024, the industry is witnessing a significant change towards privacy-conscious practices, contextual advertising, and a renaissance in video and audio formats. The cookieless world is reshaping the approach to targeting, while white-label technologies provide the flexibility needed to stay ahead in the market.

We, at Vidverto, understand the nuances of these changes and are well-equipped to help you align your advertising strategies tailored to the shifting dynamics of the industry. 

Our world is all about data. Having access to reliable analytics is crucial for publishers seeking a competitive edge. Understanding website performance, audience behavior, market trends, and efficacy of advertising campaigns is the basis to making data-driven decisions and optimizing online presence.

Vidverto has extensive expertise in processing and making decisions based on collected website data. So we have identified SimilarWeb and Google Analytics as indispensable tools that offer expansive analytics and actionable insights.

SimilarWeb: A Comprehensive View of the Digital Landscape

SimilarWeb is a web analytics platform that provides a wealth of data and insights about websites and mobile apps. It leverages a vast array of sources, including web crawlers, partnerships, and user-generated data, to offer a comprehensive view of digital properties. 

Embracing SimilarWeb’s capabilities is essential for publishers, providing a robust foundation to elevate online presence and outperform competitors.

One of the standout features is its user-friendly interface. Publishers can easily access vital website data, including traffic data, audience demographics, referral sources, and more.

SimilarWeb excels in providing detailed information about traffic. It offers insights into key metrics such as:

1. Total Visits: Get a clear picture of the overall traffic a website receives.
2. Traffic Sources: Comprehend where visitors are coming from, whether it’s through search engines, social media, direct traffic, or referrals.
3. Audience Demographics: Gain insights into the website’s audience, including age, gender, location, and interests.
4. Engagement Metrics: Analyze user behavior, such as page views, bounce rate, and time spent on site, to assess the content effectiveness.
5. Keyword Analysis: Discover the keywords driving organic search traffic and identify opportunities for SEO improvement.

Our team finds SimilarWeb crucial for conducting competitor analysis, which is essential for measuring performance and identifying growth opportunities. This tool equips to:

1. Benchmark Against Competitors: Compare the website’s traffic and performance against competitors, identifying strengths and areas for improvement.
2. Discover Competitor Strategies: Analyze the competitors’ traffic sources and keyword strategies to inform your own digital marketing efforts.
3. Identify Industry Trends: Stay up-to-date with industry trends and market shifts by monitoring competitors’ activities.

In addition to analyzing individual websites, SimilarWeb provides valuable market research insights. This allows to:

1. Explore Market Trends: Identify arising trends and opportunities within the industry, positioning you ahead of the curve.
2. Analyze Audience Behavior: Estimate how the target audience interacts with websites in your industry to tailor the content and marketing strategies.
3. Identify Partnerships: Discover potential partners and affiliates by analyzing the referral sources of leading websites in your niche.

SimilarWeb provides extensive data sources in user-friendly format that make it an excellent choice for understanding website performance and market trends. But when it comes to assessing the ad campaign effectiveness, Google Analytics is an invaluable companion.

Google Analytics: Measuring Ad Campaign Effectiveness

This is a widely-used web platform that specializes in tracking user interactions on the website. While SimilarWeb gives you a holistic view of the performance, Google Analytics dives deeper into user behavior and interactions, making it an essential tool for estimating ad campaign effectiveness.

Here’s how Google Analytics can be used in conjunction with SimilarWeb:

1. Campaign Tracking: Allow campaign-specific tracking. By embedding UTM parameters to ad links, publishers can monitor the performance separately. This includes its traffic, conversions, and revenue.
2. Conversion Tracking: Measure the advertising campaign impact by tracking conversions. It can help identify which ones are driving the most valuable actions on the website, such as purchases, sign-ups, or downloads.
3. Audience Segmentation: Enables to segment the website visitors based on various criteria, including traffic source. Publishers can assess how different ad campaigns are attracting target audience and tailor their marketing strategies accordingly.
4. Behavior Analysis: Delve into user behavior. Analyze how visitors from specific ad campaigns navigate the website, which pages they visit, and where they drop off. This data can help optimize landing pages and user experience for better results.

The combined usability of SimilarWeb and Google Analytics offers a comprehensive solution for website analytics and ad campaign effectiveness assessment, rendering them inspectable for our publishers. While SimilarWeb provides valuable insights into website traffic, audience demographics, and market trends, Google Analytics delves deep into user behavior and offers a lens through which to evaluate the KPIs.

Vidverto combines the power of advanced tools, including machine learning and artificial intelligence, with the precision of manual analysis to measure campaign effectiveness. This approach enables us to offer optimal strategies for increasing traffic and monetization. By partnering with Vidverto, publishers access analytics that empower them to make data-driven decisions and maximize their revenue potential. It’s not just about delivering ads; it’s about delivering results in the dynamic world of digital advertising!.

Watch on Youtube

Date: December 21, 2023

Time: 6 PM (GMT+5:30) 

While some websites earn a modest few hundred rupees monthly, others boast incomes of several lakhs or more. The key to earning substantial money from your website is to consistently create and promote high-quality content, optimize your website for search engines, and choose monetization strategies that align with your website’s content and audience. Curious about what strategy to implement for your website’s success?

Vidverto has the answers you crave.

In this event curated exclusively for Indian publishers, you’ll acquire invaluable insights and actionable takeaways. These insights will empower you to optimize your ad revenue and effectively bolster your website’s traffic.

Key Takeaways:

• Dive deep into the intricacies that impact your website’s filtration and discover savvy strategies to optimize your content and keep those filtration issues at bay. 
• Unlock the secrets behind Google’s rejections of your ads and website. 
• Gain a treasure trove of insights on how to tackle these hurdles with confidence. 
• Learn about the actions and practices that can lead to your website’s banishment from Google Video Ads – and most importantly, how to steer clear of these pitfalls.
• Delve into the exceptional features and benefits that Vidverto’s cutting-edge technology offers. Prepare to supercharge your digital advertising efforts like never before.

Speaker: Aman Sharma, ad tech expert, and the Vidverto team member.

Reserve your free spot now!

The future of digital advertising beckons, and Vidverto is your trusted partner on this journey. Join us at the webinar – your path to success starts here!

In the ever-competitive world of digital advertising, Vidverto is breaking new ground in India. Our strategic partnership with a native lead generator and the accomplished Chief Business Development Officer, Aman Sharma, have sparked dynamic negotiations with influential Indian websites and networks. These partnerships aren’t just game-changers; they’re the driving force behind scaling our operations in India and turbocharging publisher revenue.

Leading this charge is Anna Zubik, a seasoned media buyer from Vidverto’s Kyiv office. With her extensive background in orchestrating successful ad campaigns in the region, Anna stands as the visionary behind our flourishing partnerships in India. The collective expertise of Anna and Aman proves to be invaluable as we adeptly navigate the intricate complexities of this diverse market.

“In this region, there is intense competition from local and international players. Each strives to offer extraordinary solutions, even at their disadvantage. Most competitors focus on quantitative metrics instead of quality. In contrast, the Vidverto team possesses expert knowledge. It suggests using proven practices that yield results while avoiding negative consequences.” —  Anna Zubik, the Regional Manager for India.

Decoding the Indian Publisher Landscape

During our operations in this area, we have observed specific considerations related to negotiations with local publishers and website content:

1. Cultural Specifics and Requirements: The unique mindset and expectations of the Indian audience demand a tailored approach when dealing with each publisher. They are accustomed to investing significant effort to achieve success, often seeking quick results. Media buyers should realize that effective monetization requires time and patience.

2. Multilanguage: With 22 languages spoken across India, catering to regional linguistic diversity can pose challenges, even within the natives. Therefore, it is common for websites to have at least seven translations, ensuring additional traffic and expanding monetization opportunities. The official languages are Hindi and English, enabling effective communication with publishers.

3. Content Quality: Despite content diversity, a significant number of websites contain material that does not meet Vidverto’s standards and Google policies. Undesirable content and materials that promote hatred are examples of such content. By filtering out undesirable content, we create a positive user experience free from hate speech or offensive material. This reinforces trust and strengthens relationships with the partners’ audiences.

4. Traffic Sources: Typically, large networks generate a substantial portion of organic traffic. At the same time, mid-sized and smaller sites rely on purchased traffic. Although organic traffic may represent a small portion of overall traffic, this is only sometimes the case. Our team has successfully monetized websites with organic mobile traffic. Yet, we face challenges when placing ad units on AMP pages. To maintain campaign effectiveness, it is recommended to focus on attracting more desktop traffic.

Seizing the Indian Opportunity

India, with its burgeoning websites and traffic, is a land of abundant opportunities. Our active engagement with previously untapped networks and sites allows us to establish a robust presence. With a successful track record in running ad campaigns, we’re poised to solidify our position and harness the immense potential that India offers.

At Vidverto, we’re not just observers; we’re active participants in the Indian digital revolution, shaping the future of digital advertising in this dynamic market.

Stay tuned for more updates and insights from the Vidverto team as we continue to make waves in India!

Brand Safety in the Realm of Programmatic Advertising

Brand safety refers to ensuring that a brand’s ad will not appear alongside content or context that can damage its image.

Within programmatic advertising, most ad placements are automated across various websites. It involves risks associated with displaying ads on websites with a dubious reputation or content that doesn’t match the brand’s values. Such missteps often lead to detrimental consequences, including negative perception, loss of the target audience’s trust, and financial setbacks.

Furthermore, brand safety does not stand alone but operates in tandem with two interconnected concepts vital for publishers and advertisers alike:

1. Brand suitability involves aligning content promotion with websites that resonate with the advertiser’s values without necessarily being contentious or harmful. It delves into the tone, audience, and messaging a company propagates.
2. Brand compliance concerns adhering to the regulations and legal requirements within a specific jurisdiction. This could contain local restrictions on gambling ads, platform guidelines concerning political content, or age-related constraints prohibiting the promotion of adult content or alcohol. Non-compliance with such laws primarily results in financial penalties.

Navigating the Risks of Programmatic Advertising

Here are some of the potential associated threats:

1. Displaying Ads on Low-Reputation Websites: Automated systems can poorly place ads on websites with a doubtful reputation, potentially damaging the brand’s image.

2. Contextual Mismatch: Ads may appear alongside content unrelated to the brand’s theme, causing a disconnect between the ad and its intended audience.

3. Bots and Fraud: Unwanted bots and fraudulent activities can manipulate programmatic advertising systems to gain illegal profits at the expense of brands.

Vidverto Role in Ensuring Brand Safety

The role of Viderto in ensuring brand safety extends beyond just the implementation of advanced technologies. We take a holistic approach to safeguarding your brand’s reputation and have implemented several approaches to ensure it:

1. Advanced Technology Integration: Leveraging machine learning and artificial intelligence algorithms enable us to detect and block harmful content automatically. This real-time content analysis helps prevent your ads from being displayed alongside doubtful or inappropriate material, mitigating potential damage to your brand’s image.
2. Customized Solutions: We understand that each brand has unique values, messaging, and target audiences. Viderto tailors its brand safety measures to align with your specific requirements. Whether you have strict guidelines for content alignment or need to adhere to industry-specific regulations, our solutions are customizable to effectively meet the brand’s needs.
3. Human Expertise: While technology plays a pivotal role, human expertise is equally crucial in ensuring brand safety. Viderto’s team of dedicated media buyers conducts in-depth manual assessments of content and websites. This human touch ensures your brand’s messaging harmonizes with the platform’s values and guidelines. Our experts apply their knowledge and experience to make nuanced decisions that technology alone might miss.
4. Proactive Monitoring and Response: Real-time ad monitoring is integral to our brand safety strategy. We continuously track the placement and performance of your ads as they are displayed. This proactive approach empowers us to promptly identify and respond to any issues or concerns that may arise. Whether it’s an unexpected context or a rash change in website reputation, we take immediate action to protect your brand’s integrity.
5. Data-Driven Insights: Viderto doesn’t just focus on immediate safety but also provides you with valuable data-driven insights. Our analytical capabilities allow us to gather data on ad performance, audience engagement, and brand safety incidents. This information can be used to refine your advertising strategies, ensuring not only safety but also optimal campaign effectiveness.
6. Continuous Improvement: Brand safety is an ongoing process, and Viderto is committed to continuous improvement. We stay updated with industry trends, emerging risks, and technological advancements. This commitment allows us to adapt and enhance our safety measures to secure your brand in an ever-evolving digital landscape.

Vidverto stands out with reliable approaches and cutting-edge technologies that assist publishers and advertisers in protecting their reputations and providing an engaging user experience. We demonstrate that brand safety is not just a concept but a tangible opportunity to ensure target audience trust that converts into higher monetization.

Date: November 08, 2023

Time: 19:00 – 20:00 GMT +7

Language: English

Watch the live stream on YouTube

Ready to take your website’s earnings to the next level in Vietnam? Look no further! Join us for the event exclusively for Vietnamese publishers: Vidverto Live Webinar – Unlocking Your Website’s Profit Potential in Vietnam.

At this webinar, you’ll gain insights to supercharge your website’s performance.

Key Takeaways:

1. Overcoming Safe Frame Challenges

   – Understand why many large websites use GAM and safe frames and how it affects ad delivery.

   – Discover our trusted network of advertisers, including DSPs and SSPs.

   – Learn how Vidverto’s platform filters unwanted ads for a safer website environment.

   – Explore successful ad delivery examples.

2. Clarifying our Platform

   – Get a clear understanding of our platform’s capabilities.

   – Define Vidverto’s role in ad delivery for large websites.

3. Maximizing Video Advertising

   – Uncover the hidden potential of video advertising.

   – Learn how proper video ad placement can significantly increase earnings.

   – Explore the advantages of Vidverto’s ad format.

   – See the difference between effective and ineffective ad placements.

4. Visualizing Vidverto Platform

   – Get a visual walkthrough of Vidverto’s platform for easier comprehension.

   – Understand key indicators, especially ad opportunity (ad opp-ty).

5. Flexible Payment Methods

   – Discover the flexibility of our payment methods to meet your financial needs.

Speaker: Mai Tiên Nguyễn Vũ, an ad tech expert and a valued member of the Vidverto global team, will guide you through these crucial insights.

Don’t miss this opportunity to unlock the full earning potential of your website in Vietnam and stay ahead in the digital advertising landscape. Reserve your free spot now!

The future of digital advertising beckons, and Vidverto is your trusted partner on this journey. 

Join us at the webinar – your path to success starts here!

In Vietnam, video advertisements are experiencing a surge in popularity, presenting challenges for publishers who may be new to this dynamic format. Our experience has shown that to thrive in this evolving landscape of digital advertising in Vietnam, it’s crucial to consider several critical aspects for successful operations in this market:

1. Finding Reliable Business Partners

Publishers may face challenges when selecting reliable partners for their video ad campaigns and optimizing their website speed for seamless ad integration. Expanding the search beyond Vietnam can be a smart solution, as  numerous global advertising companies possess extensive experience in implementing and optimizing video advertising campaigns. Seek out partnerships with global experts to enhance your capabilities.

2. Balancing Video and Banner Formats

While video ads can enhance revenue, they can also impact website performance and user experience. Striking the right balance between video and banner formats is essential. This balance minimizes the impact on page speed without compromising the effectiveness of your online advertising campaigns. Optimizing the website space plays a vital role in achieving this balance.

3. Analyzing Key Performance Indicators (KPIs)

Tracking KPIs is challenging due to unreliable external analytics on some platforms. Collaborating with partners equipped with robust analytics tools can help identify and monitor the necessary metrics, facilitating successful monetization. 

4. Addressing Hidden Issues

Concealed advertisements are prevalent on mobile devices, leading to poor visibility and diminished impact. To overcome this challenge, optimize your website structure and strategically place ad units in “smart” positions. This approach ensures maximum visibility and engagement, enhancing the effectiveness of your ads in the competitive Vietnamese digital advertising landscape.

In light of these factors, Vietnamese publishers should prioritize selecting experienced partners and gaining a deeper understanding of the intricacies of advertising. To support this endeavor, Vidverto has partnered with local manager Tien.

“We are continuously exploring innovative ways to educate our publishers, enhancing their understanding of ad formats and Vidverto’s product offerings. Stay tuned for future updates and announcements regarding upcoming webinars and educational programs.”— Tanya Salata, Head of Video Buying

Vidverto recognizes the immense growth potential in the Vietnam region and remains steadfast in our commitment to understanding and addressing the unique needs of digital publishers in Vietnam. We are dedicated to nurturing strong partnerships, providing tailored solutions, and fostering the growth of the industry as a whole. Through strategic expansion, local collaborations, and customized approaches, we aim to solidify our position and capitalize on the abundant opportunities that the Vietnamese market offers, all while putting publishers’ needs in Vietnam at the forefront of our mission.

Watch the live stream on YouTube

Date: September 29, 2023

Time: 6 PM (GMT+3)

As a publisher, it’s natural to constantly ponder two crucial questions that shape your success: 

• How can I boost ad revenue? 
• How can I drive more traffic to my website? 

At Vidverto, we are here to provide the answers you seek.

During this exclusive event, tailored specifically for publishers, you’ll gain valuable insights and key takeaways that will empower you to maximize your ad revenue and drive more traffic to your website.

Key Takeaways:

1. Navigating Google Policies and Laws:

• Discover the elements that can affect your website’s filtration and learn how to optimize your content to prevent filtration issues.
• Understand the common reasons why Google may reject your ads or website and gain insights on how to address them successfully.
• Learn about actions and practices that can lead to your website being banned from using Google Video Ads and how to avoid them.

2. Forbidden actions that seem legal but are not:

• Ensure compliance and avoid policy violations by being aware of actions that may appear acceptable but go against industry guidelines.

3. What Vidverto can provide you and why it’s the right choice for you:

• Explore the exceptional features and benefits Vidverto technology brings to the table to supercharge your digital advertising efforts.

Our speaker, Ahmed Ibrahim, ad tech expert and the Vidverto team member, will guide you through these essential topics, providing you with actionable strategies and insider tips specifically tailored for publishers.

Reserve your free spot now to secure your place at this exclusive event. 

Remember, the future of digital advertising is now, and Vidverto is here to empower you on your journey to success. See you at the webinar!

If you need a compelling reason why it’s a good idea to use video content for your web site, it would undoubtedly be search engine optimization (SEO). While traditional SEO techniques like keyword optimization and link building remain vital in attracting organic traffic and boosting online visibility in today’s digital landscape, incorporating video into the SEO strategy can significantly benefit a publisher’s website.

How Exactly Do Videos Contribute to Boosting Your SEO Efforts?

Websites with video often encounter higher rankings. The algorithm for generating search engine results pages considers the quality of content and its relevance to users’ search terms. Search engines like Google go beyond analyzing text and also evaluate other types of media, such as videos. By including videos on your website, you provide a varied and informative experience for users, which in turn boosts your SEO efforts. 

There are main reasons why search engines may prioritize video content. 

• Enhanced User Engagement: Videos provide a dynamic and visually appealing experience that captivates users. Search engines interpret this as a positive signal, indicating that the publisher’s content is valuable and relevant to users’ queries.

• Backlink and Social Share Potential: Compelling videos have a higher likelihood of being shared on social media platforms, resulting in increased visibility and broader reach for your website. They also attract backlinks from other websites, a crucial ranking factor that surpasses traditional text-based content.

• Improved User Experience: Video consumption leads to longer visitor dwell times and reduced bounce rates. These metrics are considered by search engines when estimating website quality and relevance.

*Bounce rate is the average percentage of visitors only view one page before leaving a website.

Strategies to Maximize the SEO Potential of Video Content

Although some players invoked through JavaScript can pose challenges for search engine indexing, it doesn’t diminish the significance of video for SEO.

To ensure your video content receives the attention it deserves, consider implementing the following strategies:

• Transcript Optimization: Including transcripts provides valuable text-based content that bots can easily crawl and index. Transcripts not only make your videos more accessible to users with hearing impairments, but also enhance keyword relevance, helping search engines understand the context and relevance of the content.

• Video Sitemaps: This is an XML file that provides specific details about your videos, such as titles, descriptions, durations, and thumbnail URLs. Submitting this sitemap to search engines increases the probability of videos being indexed and displayed in search results.

• Schema Markup: Implementing schema markup for your video content enables search engines to capture important information about them, such as the title, description, thumbnail, upload date, and duration. Schema markup enhances the visibility in search results by generating rich snippets, which can attract user attention and increase click-through rates (CTR).

• Surrounding Content Optimization: Optimize the surrounding, including compelling titles, meta descriptions, and relevant keywords. By providing context and relevancy through surrounding text, search engines can better understand the subject of your videos.

The importance of video content for SEO ranking cannot be overstated. It gained increasing importance for SEO as search engines prioritize it due to its ability to enhance user engagement, generate backlinks and social shares, and improve the overall user experience.

Implement these strategies to maximize your SEO potential, drive more traffic, and increase your monetization.