Discover how Vidverto adapted to the challenges caused by the russian war against Ukraine in 2022 and implemented innovative solutions, including new video ad formats, to enhance the experience for publishers and advertisers. As a Google partner and IAB member, Vidverto is committed to providing effective and innovative programmatic video advertising solutions to help clients succeed in the ever-changing digital media landscape.
The year 2022 brought unprecedented challenges for businesses worldwide, and Vidverto was no exception. The russian aggression against Ukraine had a significant impact on the company’s operations, lead to shifts in ad spending, changes in user behavior, and wider implications for the global AdTech market. Despite these challenges, Vidverto remained committed to providing effective and innovative solutions for programmatic video advertising. In this blog post, we’ll detail the steps we took to adapt to the challenges and improve our platform’s user experience.
Shifts in Ad Spending and User Behavior
In 2022, traffic on Ukrainian sites fell by 30%. The russian war against Ukraine led to a decrease in ad spending by many of Vidverto’s partners both in Ukraine and globally. Furthermore, with users becoming more cautious about using certain online services, there were changes in how ads were targeted and filled. Despite these challenges, we at Vidverto optimized our operational process and stabilized it while continuing to support our Ukrainian partners in monetizing their sites.
We also expanded our operations in the LATAM market by opening a new office in Argentina and recruiting and training another one media buying team. With our new presence in Argentina, we have gained a deeper understanding of the LATAM market and region. This allows us to tailor our approach and offer more reliable solutions for businesses operating in the region.
To better serve our publishers and advertisers, we implemented new video ad formats, including live stream, YouTube promotion, and mobile intelligence.
- The live stream format places a video ad unit directly into the content of a webpage. This format is especially effective for TV channels that translate content, allowing the ad to be displayed seamlessly during the broadcast.
- Our YouTube promotion format places a video ad unit within the content of a webpage, featuring a link to the publisher’s YouTube channel. This format is ideal for publishers who want to increase their YouTube subscribers and views.
- The mobile intelligence format initially places a video ad unit within the content of a webpage, which then becomes fixed at the top of the page as the user scrolls. This format ensures maximum visibility for the ad while maintaining a seamless user experience.
We believe that these video monetization tools will help our publishers achieve their revenue goals more easily and connect with a broader range of demand partners.
As a part of our ongoing efforts to improve the experience for our publishers, Vidverto has upgraded the platform and website branding.
- Our updated platform features enhanced analytics and optimization, such as ads.txt validation and page performance improvement.
- Our Ads.txt Validator tool simplifies the process of identifying issues in ads.txt files. Publishers can easily validate the file in their SSP account and fix any issues before downloading the corrected ads.txt file and adding it to their site.
- We also offer a site speed analysis tool that analyzes on-page parameters and provides recommendations for improving site speed based on best practices, performance, accessibility, SEO, and PWA metrics.
At Vidverto, we’re committed to providing the most effective and innovative solutions for programmatic video advertising, and our platform upgrades are just one way we’re working to achieve this goal.
Google Partnership and IAB Membership
In 2022, Vidverto became a Google partner and IAB member, demonstrating our commitment to providing the most effective and innovative solutions for programmatic video advertising. The partnership has given us access to various demand partners, including Google demand, and we follow IAB standards to ensure high expertise in Google Ads and AdSense.
What’s the next?
Vidverto’s ability to adapt to challenges and implement innovative solutions in 2022 has improved the experience for publishers and advertisers. We remain committed to helping our clients succeed in the ever-changing digital media landscape and believe our updates in 2022 will play a crucial role in achieving this mission.
If you want to increase your site monetization in 2023, click ‘contact us’ on the site, and our manager will consult you on achieving your revenue goals.