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Discover how Vidverto adapted to the challenges caused by the russian war against Ukraine in 2022 and implemented innovative solutions, including new video ad formats, to enhance the experience for publishers and advertisers. As a Google partner and IAB member, Vidverto is committed to providing effective and innovative programmatic video advertising solutions to help clients succeed in the ever-changing digital media landscape.

The year 2022 brought unprecedented challenges for businesses worldwide, and Vidverto was no exception. The russian aggression against Ukraine had a significant impact on the company’s operations, lead to shifts in ad spending, changes in user behavior, and wider implications for the global AdTech market. Despite these challenges, Vidverto remained committed to providing effective and innovative solutions for programmatic video advertising. In this blog post, we’ll detail the steps we took to adapt to the challenges and improve our platform’s user experience.

Shifts in Ad Spending and User Behavior

In 2022, traffic on Ukrainian sites fell by 30%. The russian war against Ukraine led to a decrease in ad spending by many of Vidverto’s partners both in Ukraine and globally. Furthermore, with users becoming more cautious about using certain online services, there were changes in how ads were targeted and filled. Despite these challenges, we at Vidverto optimized our operational process and stabilized it while continuing to support our Ukrainian partners in monetizing their sites. 

We also expanded our operations in the LATAM market by opening a new office in Argentina and recruiting and training another one media buying team. With our new presence in Argentina, we have gained a deeper understanding of the LATAM market and region. This allows us to tailor our approach and offer more reliable solutions for businesses operating in the region.

Innovative Solutions

To better serve our publishers and advertisers, we implemented new video ad formats, including live stream, YouTube promotion, and mobile intelligence.

• The live stream format places a video ad unit directly into the content of a webpage. This format is especially effective for TV channels that translate content, allowing the ad to be displayed seamlessly during the broadcast.

• Our YouTube promotion format places a video ad unit within the content of a webpage, featuring a link to the publisher’s YouTube channel. This format is ideal for publishers who want to increase their YouTube subscribers and views.

• The mobile intelligence format initially places a video ad unit within the content of a webpage, which then becomes fixed at the top of the page as the user scrolls. This format ensures maximum visibility for the ad while maintaining a seamless user experience.

We believe that these video monetization tools will help our publishers achieve their revenue goals more easily and connect with a broader range of demand partners.

As a part of our ongoing efforts to improve the experience for our publishers, Vidverto has upgraded the platform and website branding. 

• Our updated platform features enhanced analytics and optimization, such as ads.txt validation and page performance improvement.

• Our Ads.txt Validator tool simplifies the process of identifying issues in ads.txt files. Publishers can easily validate the file in their SSP account and fix any issues before downloading the corrected ads.txt file and adding it to their site.

• We also offer a site speed analysis tool that analyzes on-page parameters and provides recommendations for improving site speed based on best practices, performance, accessibility, SEO, and PWA metrics.

At Vidverto, we’re committed to providing the most effective and innovative solutions for programmatic video advertising, and our platform upgrades are just one way we’re working to achieve this goal. 

Google Partnership and IAB Membership

In 2022, Vidverto became a Google partner and IAB member, demonstrating our commitment to providing the most effective and innovative solutions for programmatic video advertising. The partnership has given us access to various demand partners, including Google demand, and we follow IAB standards to ensure high expertise in Google Ads and AdSense.

What’s the next?

Vidverto’s ability to adapt to challenges and implement innovative solutions in 2022 has improved the experience for publishers and advertisers. We remain committed to helping our clients succeed in the ever-changing digital media landscape and believe our updates in 2022 will play a crucial role in achieving this mission.

If you want to increase your site monetization in 2023, click ‘contact us’ on the site, and our manager will consult you on achieving your revenue goals.

According to the latest survey, 86% of businesses around the world use video as a prime marketing tool. Apart from this, about 92% of marketers value video as a crucial part of their marketing strategy. Needless to say, video marketing is booming at an alarming rate.

This is where Vidverto Video Unit has actively played its role. It has used its AI-based algorithm to deliver video content to the UA publishers based on user location and interest, thus helped them increase the number of actual views and engagement.

Eager to know what Vidverto is all about and how it remains successful in increasing both views and engagement?

Let’s find out!

Vidverto Video Unit – Smart Content Recommendation Unit

Vidverto is a state-of-the-art video content and monetization platform that offers enterprise-level programmatic advertising solutions to organizations around the world. Although it is not an advertising platform, it contains content and Ads that can rapidly engage the user’s (publisher) audience with engaging media content.

The Vidverto Video Unit is an advanced video recommendation unit that can be implemented effectively between article content as a media recommendation. It is a rapid and most efficient monetization solution available in the market as it carries a 99% Google PageSpeed score. What makes the Vidverto Video Unit unique is its ability to offer three solutions with a single code.

1. Video Player
2. Media Content from an exclusive Video Marketplace
3. Programmatic Video Demand included

Prominent Features

• All-in-one video unit: Profitable video demand + Player +  Media content in a single code. This helps the Vidverto technology to work at its peak performance. 
• Built-in ad-optimization: A highly customized player with inbuilt ad-optimization bidding logic makes it capable enough of generating more revenue opportunities.
• Highly Tailored: Vidverto Video Unit can natively match any website’s look & feel and lets the publishers add their video content as a media recommendation. Publishers can also connect their Youtube channels. 
• Direct Demand Connection: It can be connected rapidly and directly to its own Supply-Side Platform (SSP) and to the Direct Programmatic Demand Campaigns.

Success Story – Opportunities Don’t Happen, We Create Them

According to Pele, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” 

This is what Vidverto has done. As a result, ShoTam Video (One of the most popular content production company in Ukraine with a target for native regional stores) and Vidverto have utilized Vidverto’s AI-based algorithm to deliver their video content to the UA publishers. This was strictly about targeting the audience based on location and interest.

The result was breathtaking as every county/region was represented in the Vidverto Video Unit with the relevant local, regional native story. This increased the user engagement with the video content of the publisher, growing the true views by more than 30%. Moreover, about 37% of the videos were fully watched by the users.

Your Opportunity is Right Here

One can’t deny the fact that video advertising is reaching new heights. Whether it’s a small-scale industry, medium-scale industry, or large firms, all are utilizing video advertising to its full potential to draw desired results. But still, there are some organizations that are struggling with views and engagements. For such organizations, a battle-tested Vidverto Video Unit is the perfect opportunity that can help them make their presence in a cut-throating competitive market.

Yuriy Kaminsky talks about how video advertising in context benefits both publishers and users.

Vidverto is for publishers who want to increase their website revenue without large pop-ups that annoy users. Our platform is aimed at publishers who value their users and want to generate income from content that is much more than just banner ads

Read the full version of the article on the website, follow the link below:

Video platform Vidverto shared with MC.today a simple way to connect video ads that won’t piss off readers. It dwelled upon the difficulties with placing video ads and three possible models of cooperation with the company.

Vidverto shares its success story with the day.kyiv.ua, which is one of the first media resources in Ukraine. The Vidverto monetization team offered the site its own comprehensive solution – a video player plus the integration of the publisher’s own content, as well as monetization from the Vidverto marketplace – which made it possible for the site to receive new income.

Read the full version of the article – follow the link below:

The Vidverto video unit is the fastest and most efficient monetization solution on the market with a Googles PageSpeed score of 100%. Today Vidverto shares its cases with nowymarketing.pl.

Just one Vidverto code gives publishers an opportunity to expand their content monetization capabilities with the help of the video unit and unlock the premium ad market.
Now with Vidverto any publisher who has text pages can get a code with video format, monetization and legal video content.

Read the full version of the article on the website, follow the link below: