Delve into the success story of sportnet.hr, a prominent Croatian publisher The publisher aimed to boost website views, potentially leading to an increased intended audience and monetization of the website. By creating engaging content focused on famous Croatian football players such as Marcelo Brozovic, Mateo Kovacic, and Luca Modric, we set out to achieve these objectives.

Engaging Content Showcasing Football Players’ Skills  

Vidverto partnered with sportnet.hr, a leading Croatian football website. By leveraging exciting visuals and compelling storytelling techniques, our video content aimed to establish a strong connection with the fan base. We highlighted the exceptional skills and accomplishments of three top Croatian football players, thereby delivering exclusive content based on their interests.

Simple Integration with Advanced Distribution Capabilities

The video was seamlessly integrated into our platform using Vidverto’s advanced video distribution capabilities. This allowed the publisher to reach and engage audiences across multiple website pages, increasing its exposure and monetization potential. 

Here are our key benefits:

• Diverse choice video ad formats. Supporting various video ad formats, including in-stream, out-stream (e.g., interstitials), and in-banner. This variety enables optimizing ad placements and reaching the target audience effectively.

• Targeting and audience segmentation: With our advanced targeting capabilities, your ads are shown to relevant viewers. We offer a range of powerful options, including geographic, categorical, and contextual targeting. By precisely delivering ads to the target audience, we ensure increased campaign engagement and revenue.

• Video ad optimization:Combining the power of manual and AI-based techniques to optimize the delivery of video ads. By meticulously analyzing audience response, engagement metrics, and historical performance data, we gain data to set precise targeting parameters, optimize CPM, and strategically determine optimal ad placements. Through this comprehensive optimization process, we maximize the ad campaign’s effectiveness, ultimately driving higher ROI and monetization.

• Comprehensive reporting and analytics: Gain access to detailed reports that empower publishers to monitor and analyze the ad inventory performance metrics such as impressions, fill rates, viewability, click-through rates, and more. These and other key metrics enable publishers to make data-driven decisions and optimize monetization strategies.

Results: Growing Views, Engagement, and Revenue

The video featuring the famous Croatian football players achieved remarkable success, reaching 1 million views in March alone. With nearly 400,000 engaged viewers and a 22% increase in views throughout the entire period, the video demonstrated the power of content with influential personalities. Combined with our advanced distribution capabilities results in high visibility, audience engagement, and revenue!

If you want to enhance the content viewability on the website, Vidverto is here to assist you. Contact us today to explore new opportunities and leverage our expertise in driving increased views, engagement, and monetization.

We are glad to announce the launch of our brand-new display ad format – Interstitial Ads. With its innovative features and proven results, it changes how publishers monetize their websites. 

In this article, we will dive into the key values of this ad format and explain how it can significantly boost your revenue and improve ad performance.

Interstitials Engage Users and Maximize Ad Revenue

Our interstitial ad format is designed to engage users with rich, customizable, and eye-catching ads. 

These ads are naturally placed on your website, ensuring the best user experience. By displaying full-screen ad units, interstitials maximize the ad revenue potential by capturing users’ attention and offering them to close or skip the ads. This approach hits a balance between user experience and effective monetization.

Advantages of Vidverto’s Interstitial Ad Format

• Elevated viewability: Vidverto’s interstitial ads are designed to be highly visible, ensuring your ads reach maximum views. This leads to higher engagement and better results for publishers and advertisers.

• Format customization: Vidverto’s interstitials are available for mobile and desktop devices. Publishers can run the most suitable format for their audience. Additionally, this ad format provides an elegant design that easily integrates with your website, enhancing the overall user experience.

• Increased monetization and CPMs: Publishers who use our interstitial ad format can boost their revenue significantly. On average, these ads generate 30-40% more overall revenue than traditional ad sizes. 

• Access to Vidverto Premium Ad Marketplace: By leveraging our interstitial ad format, publishers can access the Vidverto Premium ad marketplace. This marketplace provides high-quality, premium demand from top advertisers, ensuring that your website showcases engaging and relevant content to the audience.

• Real-time reporting: We offer real-time revenue reporting, providing publishers valuable insights into their ad performance. With accurate and up-to-date data, you can optimize the ad strategy for maximum effectiveness.

• High CTR: One of the standout advantages of the Interstitial ad format is its ability to generate a high click-through rate (CTR). By covering the entire screen and capturing users’ attention, interstitials attract users to interact with them. It results in a higher CTR than traditional ad sizes. This way, increased engagement translates directly into higher revenue.

• Frequency capping: With interstitials, publishers can limit how frequently ads are displayed to users, preventing them from being bombarded with too many ads. By controlling it, they can find the perfect balance between monetization and maintaining the best user experience.

Don’t miss out on the chance to enhance ad performance and receive more revenue! 

Take advantage of the two interstitial demos that we provide to get a firsthand experience of their captivating nature and outstanding results. 

Mobile demo: https://vidverto.io/mobile-interstitial/ (available from Mobile Device)

Desktop demo: https://vidverto.io/desktop-interstitial/

Explore the demos and get in touch with Vidverto to start optimizing your ad strategy today and implement the revenue-boosting potential of the interstitial ad format today. If you have any questions or require further information, we are here to assist you! Feel free to contact us at hello@vidverto.io.

Digital advertising has become an essential part of the digital landscape, but with growth comes an increased focus on data privacy and transparency.

At Vidverto, we’re committed to promoting ethical and responsible practices. We’re glad to announce our partnership with the Interactive Advertising Bureau (IAB) Ukraine and participation in the IAB Transparency and Consent Framework (TCF). This commitment benefits us and the entire digital advertising industry in Ukraine and beyond. 

Empowering Digital Advertising with Industry Insights and Best Practices

Vidverto became an official partner with the Interactive Advertising Bureau (IAB) Ukraine, which is significant for the digital advertising industry in Ukraine and beyond. As members, we now access the most current industry insights, research, and best practices, empowering our services and the users’ experience.

The IAB is an international organization committed to establishing and promoting industry standards for digital advertising. It also provides a forum for members to exchange ideas on common issues and share recommendations. Being a member is a significant endorsement that we are promoting the growth and development of the industry.

Improving Digital Advertising Transparency and User Privacy

In addition to gaining access to the most effective approaches and methods, Vidverto has joined the IAB Transparency and Consent Framework (TCF). This framework is vital to establish a common language for digital advertising transparency and consent across Europe, demonstrating our compliance with the General Data Protection Regulation (GDPR) and ePrivacy Directive.

Our IAB membership and participation in the TCF reflect our commitment to promoting ethical and responsible digital advertising practices. So, Vidverto is positioned to offer publishers a high-quality service that adheres to industry standards and recommended approaches.

Overall, Vidverto’s partnership with the IAB and participation in the TCF are significant developments for us and the digital advertising industry. By gaining access to this knowledge latest and committing to transparency and consent in digital advertising, we show dedication to providing superior service to its publisher.

If you are a publisher and want to empower your users’ experience, don’t hesitate to contact us!

The digital advertising industry constantly grows, and businesses must stay current to remain competitive. Failure to do so can result in losing opportunities. With Vidverto supply-side platform (SSP), publishers can stay ahead of the game and optimize their advertising efforts. Here’s how Vidverto can help you achieve your advertising goals!

Key benefits that Vidverto SSP will bring to your site 

Vidverto’s SSP is designed to provide publishers with powerful tools to optimize their advertising efforts. The platform’s content library offers diverse video content organized by language, category, and keyword, making it easy for publishers to find the most relevant videos for their campaigns.

Here are the key benefits of the Vidverto SSP:

• Access to a diverse range of video content: With over 30 languages and 12 categories, publishers can easily find the most relevant video to reach additional views, increasing brand awareness and campaign monetization.
• Increased demand for ad space: The diverse range of video options can attract advertisers, increasing demand for ad space on publishers’ websites, which can increase their revenue.
• Regular updates and maintenance of content library: Vidverto regularly updates and maintains the content library to ensure its relevance and appeal. The platform uses data to guide content choice and placement, delivering personalized and relevant content to maximize publishers’ revenue.

Key Features of Vidverto’s SSP Interface

As the digital advertising industry continues to evolve, it’s crucial for publishers to have access to advanced tools that simplify campaign management. Fortunately, Vidverto’s SSP offers a user-friendly interface with several features to help publishers stay ahead!

Let’s take a closer look at some of the key features of the platform’s interface:

• Intuitive and user-friendly: The interface is designed with publishers in mind, providing a streamlined experience that’s easy to navigate. Also, publishers are notified of necessary actions, such as adding their website or filling in payment information.
• At-hand reporting: The platform provides reporting, which allows publishers to track their advertising campaign performance. They can view statistics on revenue, impressions, and eCPM on the dashboard, and more, with additional reporting available in a separate tab.
• PMP statistics:  PMP stats help publishers differentiate revenue between direct demand and open market. This identifies high-performing ad placements, allowing pricing and access adjustments to maximize revenue. With PMP statistics, publishers can make data-driven decisions to stay ahead and increase revenue in the long term.
• Ads.txt validation: Publishers can validate their ads.txt files directly from the platform on their sites. This feature saves time and ensures that publishers’ ads.txt files are up-to-date, increasing their chances of attracting premium advertisers.
• Website speed check: Publishers can check their website speed from mobile and desktop views, enabling them to optimize their websites for better user experience and engagement rates.
• Country-wise impressions: The platform provides publishers with an estimated percentage distribution of impressions by country, empowering them to make informed targeting decisions and expand their audience base.

Staying current in the ever-evolving digital advertising industry is crucial for businesses to remain competitive and capitalize on valuable opportunities. 

Vidverto’s SSP offers powerful tools and features to help publishers optimize their advertising efforts and stay ahead! The platform’s diverse content library and modern user interface provide several benefits that can help publishers maintain a competitive edge in their advertising campaigns. 

Using Vidverto’s content library and user-friendly interface, publishers can increase monetization, reach more viewers, and make informed targeting decisions to expand their audience base. Vidverto’s SSP is a popular choice among publishers worldwide looking to enhance their advertising campaigns and achieve their advertising goals. Join us to do it!

Learn how Vidverto can help publishers expand their reach and increase revenue by providing multi-language options for video content. Discover how the Ronaldo video’s success was significantly impacted by translating it into multiple languages. With Vidverto’s content library, publishers can easily tap into new markets and unlock new revenue streams. Contact Vidverto today to expand your audience and increase revenue.

Publishers are always looking for new ways to increase their revenue and expand their audience. One effective strategy is to provide multi-language options for their video content. 

It’s essential to remember that even though English is the language of the Internet, it only represents 25.9% of all Internet users to Internet World Stats. This means that great video content may not reach a significant portion of your potential audience if it’s only in English. Expanding your video content’s reach with multi-language options can increase your revenue potential, help you target new demographics, and tap into previously inaccessible markets.

Vidverto’s content library makes it easy to deliver video content in multiple languages, allowing publishers to connect with global audiences and unlock new revenue streams.

The Success Story of Ronaldo Video

To demonstrate the effectiveness of this strategy, let’s take a closer look at the success story of the Ronaldo video. 

By offering multi-language options, Vidverto can expand publishers’ reach and connect with audiences worldwide. The publisher recognized the value of multi-language options and decided to translate the Ronaldo video into 17 languages — German, Polish, French, Bulgarian, Greek, Portuguese, Romanian, Serbian, Slovak, Turkish, Croatian, Czech, Hungarian, Vietnamese, Ukrainian, and Spanish. 

This decision paid off handsomely. For 3 months, the publisher received 8,183,491 views on their video content. Of those views, nearly 2 million users (1,932,712 views) watched the entire video. The company was able to reach 30 thematic football websites around the world.

The Ronaldo video was a viral sensation, and its success can be attributed to a combination of factors, including the quality of content, engaging visuals, and the popularity of the football star. However, the multi-language options significantly contributed to its success by making it accessible to a wider audience. This way, the publisher reaches new markets and connects with audiences worldwide. 

Translating Ronaldo’s video into multiple languages increased revenue by expanding the publisher’s reach, showcasing the power of multi-language content in driving engagement and increasing revenue. When publishers don’t do so, they lose potential revenue and views. 

The video’s multi-language options allowed publishers to reach a wider audience, regardless of language preference. This means the publisher could connect with international audiences, from Spanish-speaking fans in South America to French-speaking European audiences. The video’s translation into multiple languages also allows the publisher to target new markets and demographics, which may have been previously inaccessible.

Expand Your Reach and Increase Revenue with Vidverto’s Content Library

With Vidverto, publishers can expand their audience and increase revenue by displaying video content in multiple languages. And let’s not forget about revenue potential. With the ability to expand their reach and target new demographics, publishers can significantly increase their revenue.

If you’re a publisher looking to expand your reach and revenue, Vidverto is the perfect solution. With us, you can easily display your videos in multiple languages and connect with global audiences. Contact us on the Vidverto site!

In the competitive digital advertising landscape, businesses must establish a robust online presence to stand out. Strategic partnerships have become vital in achieving this, and when it comes to digital advertising, Google is the best partner. This is where Vidverto plays a significant role – as a Google partner, we provide publishers with access to top ad formats, development, and opportunities to maximize revenue.

We understand the power of effective advertising. So Vidverto partnered with Google to provide our publishers and advertisers with the latest ad formats, ensuring creative and engaging ads. This helps our partners increase brand awareness, reach their target audience, and generate more views.

Vidverto offers publishers a real opportunity to tap into the best demand for advertising with programmatic and instream video technologies. 

As a Google Partner, we provide publishers access to the Premium Google Video Marketplace. Including unlimited access for monetization via open bidding demand with exclusive deals through Google ADEX, and GAM ecosystem. This translates into higher revenues for our publishers, who can benefit from increased visibility and monetization. And our programmatic technology ensures that the right ad is displayed to the right audience at the right time, maximizing revenue potential. 

In-stream inventory is the ONLY ONE LEGIT method to access the Google Ad marketplace, where ads are placed within a video stream. These ad placements, such as pre-roll, mid-roll, and post-roll ads, capture the viewer’s attention while they actively watch videos. This method allows advertisers to target their audience without being annoying and publishers to increase monetization. As the preferred method for buying and selling ads on Google’s platform, in-stream inventory ensures that all dealings are conducted safely and securely.

In summary, Vidverto is the go-to Google partner for publishers looking to take their advertising to the next level. Our partnership with Google ensures that our clients have access to the best ad formats, development, revenue, and the best demand and clients for advertising. We are committed to providing our partners top-notch services that help them achieve their advertising goals and maximize their revenue. 

So why not partner with Vidverto today and advance your advertising? Read more about our benefits for publishers, advertisers, and content owners on the Vidverto site!

Vidverto is an advanced SSP platform that equips publishers with the necessary tools to create and optimize their content libraries. In case publishers do not have their videos, they can leverage content from our extensive libraries provided by content owners. By using high-quality videos from these libraries, publishers can access engaging and relevant content, improving brand awareness and increasing campaign monetization.

Leveraging a well-stocked content library can help advertisers reduce the time and costs of creating custom campaign content. This, in turn, enables them to focus on other aspects of their advertising strategy and more effectively reach their target audience.

What is Vidverto’s Content Library

Vidverto boasts an extensive content library featuring videos from 15 content owners. Publishers can also upload their videos from storage or YouTube channels if they meet certain requirements – codecs, weight, quality, duration, and quantity of video in rotation.

Vidverto’s library includes a diverse range of video content that cater to different interests and preferences. Whether you need informative and educational videos, entertainment, and lifestyle videos, or anything in between, you’ll find them in Vidverto’s content library. These videos can be served in in-stream ad formats, giving publishers flexibility and options to maximize revenue. 

For our loyal publishers, we produce content due to their requirements and needs. By doing so, we help our publishers to maximize revenue.

Video content is an incredibly effective way to communicate with a target audience and engage them with brand awareness campaigns. With the increasing popularity of video content consumption, more and more publishers are turning to video advertising to reach additional views and maximize revenue. Vidverto’s content library provides publishers with a rich choice of videos that make creating engaging and effective advertising campaigns easier.

How to maximize advertising effectiveness with organized and categorized content

One of the key features of Vidverto’s content library is organizing content based on language, category, and keyword. This feature allows publishers to easily find the content they need and increase their advertising campaigns’ monetization. 

With over 30 languages and 12 categories, such as news, sports, entertainment, travel, tech, gaming, business, food, and home, publishers can choose the most relevant video to reach additional views.

One of the most popular categories among publishers is travel. Travel videos appeal to a wide range of viewers looking for inspiration, education, entertainment, and tips on planning their next trip. Vidverto’s content library offers various types of travel videos, such as destination videos that showcase the beauty and culture of different places, travel guides that provide practical advice and recommendations, and reviews that compare different hotels, flights, and attractions.

Another category that publishers often choose is “Other”. This category includes videos that feature nature, sightseeing, and similar videos. By granting publishers access to this content, Vidverto empowers them to design ad campaigns to maximize revenue.

Keeping Vidverto`s Content Library Fresh and Engaging

Updating and maintaining the content library is vital to ensure its relevance and appeal. Vidverto diligently monitors the library and replaces outdated content with new videos that feature trending topics, celebrities, cuisines, sports teams, etc.

For example, in 2022, we introduced several new videos featuring Leonardo Di Caprio, TOP 3 Michelin Restaurants, FUGU fish, and Robert De Niro in Italian, German, Polish, French, Bulgarian, Greek, Portuguese, Romanian, Serbian, Slovak, Turkish, Croatian, Czech, Hungarian, and Vietnamese languages.We translate videos into any language suitable for a publisher’s website and understandable for the target audience. Our content library videos can be translated to help publishers expand their reach and engage additional views.

And in March 2023, we further enriched our content library by adding new videos featuring Lionel Messi, Saudi Arabia national football team, and Egypt national football team. Now, these videos are available in English. We keep expanding our content library with fresh and engaging videos in different languages.

In addition, we leverage data to guide our content choice and placement, enabling us to deliver personalized and relevant content to maximize revenue.

Why choose Vidverto’s content library

Vidverto’s content library is an invaluable resource for publishers looking to create effective and engaging advertising campaigns. We provide publishers with a diverse choice of high-quality videos organized by language, category, and keyword and offer a range of creative approaches for sourcing and creating new content. By investing in organizing, maintaining, and optimizing our content libraries, publishers can increase monetization and reach additional views.

To become our publisher and increase your site monetization with our content library, contact us on the Vidverto site. Fill out the Become a Publisher form!

Today, with the expansion of devices, users consume content differently depending on their device preferences and habits. To succeed in advertising and monetizing, it’s important to customize ads to reach and engage your target audience. That’s where Vidverto comes in. Our video monetization platform combines multiple ad formats to maximize their impact and achieve your marketing goals. In this article, we’ll dive into the benefits of three of our ad formats: Live Stream Ads, YouTube Promotion Ads, and Mobile Intelligence Ads.

The Power of Live Stream

Live stream ads have become increasingly popular in recent years as a new digital ad format. Shown during live-streaming events, such as sports games or concerts, they take you advantage of the real-time engagement and audience interaction that live-streaming provides. This makes Live Stream ads more engaging than traditional advertising formats. 

Many brands have successfully used live stream ads to promote their products or services. For example, Geico’s “unskippable” ad campaign used humor and surprise to keep viewers engaged, becoming popular on YouTube and other desktop live stream platforms. Another successful campaign was Red Bull’s “Stratos,” which featured Austrian skydiver Felix Baumgartner breaking the world record for the highest freefall, and was a hit on desktop live stream platforms. It showcased the extreme sports and adrenaline-fueled content that Red Bull is known for, while also highlighting the brand’s innovative spirit.

Maximizing Reach and Revenue with YouTube Promotion

The YouTube Promotion ad format aims to take your YouTube channel to the next level by generating more views, subscribers, revenue, and engagement with your website’s audience. With Vidverto advanced player technology and SSP, you can easily integrate your YouTube videos into your website and monetize them while promoting your channel. Reach a wider audience, increase revenue, and gain more subscribers with this effective ad format.

The Benefits of Mobile Intelligence 

Mobile devices accounted for 55% of website traffic worldwide in 2021, with mobile usage continuing to grow and dominate compared to desktop usage in 2023. 

Such brands as McDonald’s successfully used mobile-oriented ads to target users near its locations, driving foot traffic to its restaurants. Similarly, Ford reached users who had shown interest in its cars and delivered personalized ads with specific information about them. 

Vidverto Mobile Intelligence ad format leverages mobile data to deliver personalized ads to users based on their location, search history, and app usage. By analyzing this data through machine learning algorithms, brands can target users at the right time and place, leading to higher engagement and conversion rates.

By leveraging Mobile Intelligence ad format, publishers can display visually appealing ads that monetize their site, while brands can effectively reach their target audience. If you’d like to see how the Mobile Intelligence ad format works, you can check out the demo using your mobile device at the following link: https://vidverto.io/mobile-intelligence/

Maximize Your Advertising Impact with Vidverto Ad Formats

Each ad format has its benefits and can be effective when used strategically. Vidverto player technology offers win-win ad solutions to help advertisers, publishers, and content owners maximize their impact, achieve their marketing goals, and boost revenue. Contact our managers today to learn how to achieve your marketing and revenue goals with our Live Stream, YouTube Promotion, and Mobile Intelligence ad formats.

Discover how Vidverto adapted to the challenges caused by the russian war against Ukraine in 2022 and implemented innovative solutions, including new video ad formats, to enhance the experience for publishers and advertisers. As a Google partner and IAB member, Vidverto is committed to providing effective and innovative programmatic video advertising solutions to help clients succeed in the ever-changing digital media landscape.

The year 2022 brought unprecedented challenges for businesses worldwide, and Vidverto was no exception. The russian aggression against Ukraine had a significant impact on the company’s operations, lead to shifts in ad spending, changes in user behavior, and wider implications for the global AdTech market. Despite these challenges, Vidverto remained committed to providing effective and innovative solutions for programmatic video advertising. In this blog post, we’ll detail the steps we took to adapt to the challenges and improve our platform’s user experience.

Shifts in Ad Spending and User Behavior

In 2022, traffic on Ukrainian sites fell by 30%. The russian war against Ukraine led to a decrease in ad spending by many of Vidverto’s partners both in Ukraine and globally. Furthermore, with users becoming more cautious about using certain online services, there were changes in how ads were targeted and filled. Despite these challenges, we at Vidverto optimized our operational process and stabilized it while continuing to support our Ukrainian partners in monetizing their sites. 

We also expanded our operations in the LATAM market by opening a new office in Argentina and recruiting and training another one media buying team. With our new presence in Argentina, we have gained a deeper understanding of the LATAM market and region. This allows us to tailor our approach and offer more reliable solutions for businesses operating in the region.

Innovative Solutions

To better serve our publishers and advertisers, we implemented new video ad formats, including live stream, YouTube promotion, and mobile intelligence.

• The live stream format places a video ad unit directly into the content of a webpage. This format is especially effective for TV channels that translate content, allowing the ad to be displayed seamlessly during the broadcast.

• Our YouTube promotion format places a video ad unit within the content of a webpage, featuring a link to the publisher’s YouTube channel. This format is ideal for publishers who want to increase their YouTube subscribers and views.

• The mobile intelligence format initially places a video ad unit within the content of a webpage, which then becomes fixed at the top of the page as the user scrolls. This format ensures maximum visibility for the ad while maintaining a seamless user experience.

We believe that these video monetization tools will help our publishers achieve their revenue goals more easily and connect with a broader range of demand partners.

As a part of our ongoing efforts to improve the experience for our publishers, Vidverto has upgraded the platform and website branding. 

• Our updated platform features enhanced analytics and optimization, such as ads.txt validation and page performance improvement.

• Our Ads.txt Validator tool simplifies the process of identifying issues in ads.txt files. Publishers can easily validate the file in their SSP account and fix any issues before downloading the corrected ads.txt file and adding it to their site.

• We also offer a site speed analysis tool that analyzes on-page parameters and provides recommendations for improving site speed based on best practices, performance, accessibility, SEO, and PWA metrics.

At Vidverto, we’re committed to providing the most effective and innovative solutions for programmatic video advertising, and our platform upgrades are just one way we’re working to achieve this goal. 

Google Partnership and IAB Membership

In 2022, Vidverto became a Google partner and IAB member, demonstrating our commitment to providing the most effective and innovative solutions for programmatic video advertising. The partnership has given us access to various demand partners, including Google demand, and we follow IAB standards to ensure high expertise in Google Ads and AdSense.

What’s the next?

Vidverto’s ability to adapt to challenges and implement innovative solutions in 2022 has improved the experience for publishers and advertisers. We remain committed to helping our clients succeed in the ever-changing digital media landscape and believe our updates in 2022 will play a crucial role in achieving this mission.

If you want to increase your site monetization in 2023, click ‘contact us’ on the site, and our manager will consult you on achieving your revenue goals.

According to the latest survey, 86% of businesses around the world use video as a prime marketing tool. Apart from this, about 92% of marketers value video as a crucial part of their marketing strategy. Needless to say, video marketing is booming at an alarming rate.

This is where Vidverto Video Unit has actively played its role. It has used its AI-based algorithm to deliver video content to the UA publishers based on user location and interest, thus helped them increase the number of actual views and engagement.

Eager to know what Vidverto is all about and how it remains successful in increasing both views and engagement?

Let’s find out!

Vidverto Video Unit – Smart Content Recommendation Unit

Vidverto is a state-of-the-art video content and monetization platform that offers enterprise-level programmatic advertising solutions to organizations around the world. Although it is not an advertising platform, it contains content and Ads that can rapidly engage the user’s (publisher) audience with engaging media content.

The Vidverto Video Unit is an advanced video recommendation unit that can be implemented effectively between article content as a media recommendation. It is a rapid and most efficient monetization solution available in the market as it carries a 99% Google PageSpeed score. What makes the Vidverto Video Unit unique is its ability to offer three solutions with a single code.

1. Video Player
2. Media Content from an exclusive Video Marketplace
3. Programmatic Video Demand included

Prominent Features

• All-in-one video unit: Profitable video demand + Player +  Media content in a single code. This helps the Vidverto technology to work at its peak performance. 
• Built-in ad-optimization: A highly customized player with inbuilt ad-optimization bidding logic makes it capable enough of generating more revenue opportunities.
• Highly Tailored: Vidverto Video Unit can natively match any website’s look & feel and lets the publishers add their video content as a media recommendation. Publishers can also connect their Youtube channels. 
• Direct Demand Connection: It can be connected rapidly and directly to its own Supply-Side Platform (SSP) and to the Direct Programmatic Demand Campaigns.

Success Story – Opportunities Don’t Happen, We Create Them

According to Pele, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” 

This is what Vidverto has done. As a result, ShoTam Video (One of the most popular content production company in Ukraine with a target for native regional stores) and Vidverto have utilized Vidverto’s AI-based algorithm to deliver their video content to the UA publishers. This was strictly about targeting the audience based on location and interest.

The result was breathtaking as every county/region was represented in the Vidverto Video Unit with the relevant local, regional native story. This increased the user engagement with the video content of the publisher, growing the true views by more than 30%. Moreover, about 37% of the videos were fully watched by the users.

Your Opportunity is Right Here

One can’t deny the fact that video advertising is reaching new heights. Whether it’s a small-scale industry, medium-scale industry, or large firms, all are utilizing video advertising to its full potential to draw desired results. But still, there are some organizations that are struggling with views and engagements. For such organizations, a battle-tested Vidverto Video Unit is the perfect opportunity that can help them make their presence in a cut-throating competitive market.